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Interview with NewsGuard: “Advertising on credible news sources helps the bottom line”

Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more

June 30, 2021

Falk Rehkopf

Analysis, Digital Trends & News

#marketing #misinformation #pr

Ageism in Communication Is Real – Why Is Nobody Talking About It?

I was just contacted by Toby Marshall, a very passionate advocate on the issue of ageism. Toby is founder of Stable and Wise – an Australian community built around the idea o… read more

May 26, 2021

Daniel Schaible

General

#marketing #pr

Podcasts: The Next Trend in Content Marketing?

Podcasts are booming and offer new opportunities for content marketing. What is behind all the hype?… read more

July 22, 2020

Jana Prestrich

Digital Trends & News, General

#content #marketing #socialmediamarketing

A Design That Makes You Notable

Just letters or an image with text? Round or square? Green, blue or yellow? Photos or illustration? Anyone who is serious about brand identity puts these decisions at the end of th… read more

March 18, 2020

Helen Otte

Inside pressrelations

#marketing

Relaunching Our Website – a Milestone of Rebranding

Early in the rebranding process, it was clear that pressrelations needed a new website. This was not so much about a new look and adaptation to the new corporate design, but more a… read more

March 9, 2020

Anna-Lena Sonnhalter

Inside pressrelations

#marketing

Tips for successful Influencer Marketing in B2B

Today, Influencer Marketing, in connection with Content Marketing, is considered the most promising concept when it comes to influencing the buying decision of the customer on thei… read more

May 15, 2018

Anja Kloster

Digital Trends & News

#influencer #marketing #socialmedia

Influencer research: how to find the right influencer for your company

Conventional advertising loses its effectiveness and credibility if it is not tailored to the needs of its target audience and does not reach it at the right moment. Therefore, coo… read more

October 16, 2017