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Introduction
Why are KPIs needed?
If you want to know how your communication strategy has been working out so far, there is one thing you cannot avoid—key figures. They define the value of your PR campaign and serve as a foundation for every professional social media monitoring and media analysis service. With this in mind, we have compiled a list of the most relevant analysis figures and KPIs.
KPI categories
From quantitative to custom indices
Quantitative key figures
Hard, objective data on the presence and reach of your communication.
Qualitative metrics
Metrics to evaluate the content quality and impact of your communication.
Condensed scores and indices
Combination of multiple key figures into an overall value to make complex relationships comprehensible at a glance.
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