What are cookies?
Cookies are small pieces of data that allow your web browser and our website to remember how you use them. Some cookies are technically necessary, while others are optional (e.g. to help us better understand our website).
In our Google Tag Manager we collect information about Google Analytics, Audiences and Google Double Click.
With these cookies we can track how you use our website and what you click on, so we can improve our website and advertising. The collected data is anonymized, i.e. no personal data is collected, this data is sent to Google LLC in the USA.
With these cookies, we can track which areas of our website you view and find interesting. No personal data is collected, but it enables us to improve our website. The collected data will be sent to Hotjar Ltd. based in Malta.
We use a Facebook pixel to improve our postings and applications on Facebook - the pixel collects anonymous information about page views, requests and newsletter subscriptions. No personal data such as Facebook profile, e-mail addresses or names are transmitted to pressrelations. It finds a data transfer to Facebook Inc. (USA).
We use a so-called LinkedIn Insight tag on our website to collect anonymous data on page views, enquiries and newsletter subscriptions. No personal data, e.g. LinkedIn profile, e-mail addresses or names are transmitted to pressrelations. Data is transferred to LinkedIn Ireland Unlimited Company.
We use a so-called universal Twitter tag on our website to collect anonymous data about page views, requests and newsletter subscriptions. No personal data such as Twitter profile, e-mail addresses or names are transmitted to pressrelations. Data is transferred to Twitter Inc.
With our analysis approach for early topic recognition and trend analysis FirstSignals® we were able to win the German Prize for Online Communication in the category "Data Driven Communications (incl. AI)".