Use trends before others do
With FirstSignals you recognize which trends are moving your industry – to strategically align your communication and stay ahead of your competitors.
Discover FirstSignalsMeasure brands and topics in AI responses
GEO Monitoring completes the overall view of media intelligence by presenting your brand in AI responses – new in NewsRadar.
Visit GEO MonitoringA look at the trends shaping tomorrow
The study combines media intelligence with shopper insights from YouGov to identify relevant developments for FMCG brands early and translate them into actionable opportunities.
To the current studypressrelations expands to Italy
The new subsidiary is headquartered in Verona. Mauro Stoico will serve as Managing Director Italy. International clients of pressrelations will particularly benefit from the expansion.
Read moreEarly trend detection
FirstSignals detects the signals that matter – calibrated individually for you. For your strategic advantage, topic leadership, and crisis prevention.
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Advantages at a glance
What if you could position yourself ahead of everyone else – especially your competitors – on current and industry-relevant topics? The innovative Predictive-Analytics method FirstSignals® detects emerging future trends amidst millions of media noise, even before they can grow big. This way, you experience the birth of tomorrow's topics today.
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The continuous classification and assessment of new trends for your company serves as a foundation for strategic, focused, and target-oriented topic planning.
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Fine-tuning, repositioning, focusing – draw strategic conclusions for your agenda from predictive analytics and place your communication more effectively.
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Set the right topics at the right time to increase your media visibility. New trending topics quickly receive a lot of attention – make sure this interest belongs to you.
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Address future trends before everyone else does. The sooner you communicatively engage with relevant information, the more your message will be heard. This way, you can ascend to be a thought leader in a topic area.
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Track the impact of your corporate communications and derive strategic consequences for your marketing from new trends and industry-relevant future topics.
Method
Not every new buzzword becomes a media trend. FirstSignals therefore assesses a topic’s relevance potential based on influential contributions from global leading media. The quality and extent of coverage are decisive. This way, we already recognized the trend potential of generative AI in 2021 – today a top media topic.
Our analysts identify new buzzwords daily from business, politics, and technology – through targeted research in 50 leading German and English-language media as well as leading online media.
Specialized crawlers measure how far and how fast identified buzzwords spread – and continuously track the development of a topic.
Our experts analyze and contextualize trends and evaluate their impact on your company or industry.
Formats
We make future topics accessible for you – in custom studies tailored to your needs, as a speaker at your event, or in the workshop format. Feel free to contact us!
In our industry-oriented custom studies, we identify emerging buzzwords from your company's topic areas and classify them according to their relevance and trend potential. We also observe how your identified future topic gradually grows and whether it develops into a media-present future trend.
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Studies for your communication work
Summer brings changing routines, new consumer behaviors, and shifting purchasing priorities. While some trends are short-lived, others emerge as drivers of sustainable growth. The study "Trend Reality – 30 Summer Signals 2026" helps FMCG brands identify relevant developments early. It combines AI-powered media intelligence from pressrelations with shopper insights from YouGov, transforming early…
Reputation, Leadership Visibility, Crisis Communication, and Media Narratives Airports are among the most visible public-facing infrastructures. Their reputation across domestic and international audiences is shaped not only by operations, but also by volatile factors such as passenger experience and security processes. The results of this media resonance analysis provide concrete pointers for…
The study compares media coverage of specific destinations with actual foreign trips taken in the recent year. In addition, the study provides information on the most important travel trends and topics.
Use case
FirstSignals starts where everything begins: with content planning. Learn how our client Handelsblatt uses FirstSignals to specifically enhance the timeliness, quality, and relevance of its content marketing.
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Schedule an appointment with one of our experts to answer all your questions and find the right solution. No obligations.
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