- Study
Focus on Travel Trends 2025
The study compares media coverage of specific destinations with actual foreign trips taken in the recent year. In addition, the study provides information on the most important travel trends and topics.
Media Resonance of US Airports and their CEOs
:quality(75):no_upscale())
:quality(75):no_upscale())
:quality(75):no_upscale())
The study compares media coverage of specific destinations with actual foreign trips taken in the recent year. In addition, the study provides information on the most important travel trends and topics.
International media analysis of the 25 largest US airports in the first quarter of 2026
Examination of visibility, topics, sentiment and reach of airport reporting
Contextualization of reputation factors against the backdrop of the FIFA World Cup 2026
Reputation, Leadership Visibility, Crisis Communication, and Media Narratives
Airports are among the most visible public-facing infrastructures. Their reputation across domestic and international audiences is shaped not only by operations, but also by volatile factors such as passenger experience and security processes.
The results of this media resonance analysis provide concrete pointers for managing and improving perception. They show which airports succeed in shaping their agenda, which leaders resonate publicly, and which narratives dominate the media.
Summer brings changing routines, new consumer behaviors, and shifting purchasing priorities. While some trends are short-lived, others emerge as drivers of sustainable growth. The study "Trend Reality – 30 Summer Signals 2026" helps FMCG brands identify relevant developments early. It combines AI-powered media intelligence from pressrelations with shopper insights from YouGov, transforming early…