pressrelations, a leading provider of cross-media media monitoring and media intelligence, continues its European growth trajectory and will launch pressrelations Italy on October 1, 2026. The headquarters of the new national subsidiary is Verona. The management is taken over by Mauro Stoico as Managing Director Italy.
After the successful market entry in France in 2025, Italy is the next logical step in the European expansion of pressrelations. With strong in-house teams throughout the DACH region, in France, and now in Italy, the owner-managed corporate group has a direct presence in the key markets around the Alps and at the same time strengthens its position in the largest economies in the European Union.
"Italy has a diverse and dynamic media landscape and at the same time many companies that communicate both nationally and internationally. This is exactly where we come in: We combine comprehensive local media expertise and personal service with a technologically leading media intelligence platform. I am very pleased to build pressrelations Italy from Verona and to offer Italian companies a powerful new alternative in the market,“ says Mauro Stoico, Managing Director Italy at pressrelations. Stoico has many years of experience in media intelligence. After years as Sales Director at Press Index, he worked for many years at Kantar Media, including as General Manager of the Italian national subsidiary.
NewsRadar® comes to Italy
The core of the offering is the media intelligence platform developed by pressrelations NewsRadar®. The portal combines cross-media monitoring and analysis with operational media work, such as press release distribution and journalist search, in one place. Deeply integrated AI functions support every step of the process.
The launch of pressrelations Italy benefits not only new customers in Italy but especially the international customers of the pressrelations Group: They receive even more comprehensive media coverage and local expertise for one of the largest European markets – integrated into existing international monitoring and analysis setups.
"Our customers today expect both: international reach and local excellence. With our own team in Italy, we can now offer this combination in another core European market – with personal service on site and the entire technological strength of the pressrelations Group," explains Fady El-Murr, Managing Director and Founder of pressrelations.
:quality(75):no_upscale() "Der neue Managing Director Italy, Mauro Stoico, mit den beiden Managing Partners der pressrelations Group, Jens Schmitz und Fady El-Murr")
AI, GEO-Monitoring, and Personal Service
In addition to AI-supported media monitoring and analysis, GEO-Monitoring expands the view on the visibility of brands and topics in AI responses. Local experts ensure advice, quality, and individual service.
"We are growing under our own steam and deliberately pursuing a long-term course. As an owner-managed company, we invest sustainably in markets, people, and technology," says Jens Schmitz, Managing Partner of pressrelations. “After France, Italy is the next important step. With NewsRadar®, AI, and GEO-Monitoring, we bring strong proprietary technology to the Italian market – combined with the personal service for which pressrelations stands.”
New website in additional language versions
Accompanying the European growth course, pressrelations has also completely revamped its own website. At the well-known address www.pressrelations.com, the site is now online with a new design and on a new technical basis – with clearer presentation of its service portfolio around media intelligence services and the all-in-one PR platform NewsRadar.
The language coverage has been significantly expanded: In addition to the existing offerings, an Italian language version, French and Italian-speaking sites for Switzerland, and an English international page for Europe have been added. Thus, pressrelations is also digitally present in the respective local language in all markets where the group is represented with its own teams.
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