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30 Summer Signals – A lens on the trends shaping tomorrow

A look at the trends shaping tomorrow

The study combines media intelligence with shopper insights from YouGov to identify relevant developments for FMCG brands early and translate them into actionable opportunities.

To the current study
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Trend Reality – 30 Summer Signals 2026

A lens on the trends shaping tomorrow

  • July 20, 2026
  • Study
  • Trends
  • FMCG

Download

study-preview-trend-reality-30_summer-signals-2026.pdf

2 MB

Preview the first 10 pages for free now.

Download studyDownload study
Smiling woman wearing sunglasses by the ocean at sunset, with text overlay: "30 Summer Signals – A lens on the trends shaping tomorrow."
A woman in bright clothes holds shopping bags against a colorful background, featuring text about "Trend Reality" and the "Summer '26 edition" of 30 new signals.
A man with crossed arms is pictured on a gradient background with text about cosmic noise and personal needs alongside a trend analysis infographic.

Download

study-preview-trend-reality-30_summer-signals-2026.pdf

2 MB

Preview the first 10 pages for free now.

Report cover featuring "Media Impact of US International Airports and Their Executives," by pressrelations, with Q1 2026 and 1st Edition labels.
  • Study

US International Airports in the Public Eye

Reputation, Leadership Visibility, Crisis Communication, and Media Narratives Airports are among the most visible public-facing infrastructures. Their reputation across domestic and international audiences is shaped not only by operations, but also by volatile factors such as passenger experience and security processes. The results of this media resonance analysis provide concrete pointers for…

Download now
Tropical resort with palm trees and a pool, highlighting "Fokus: Reisetrends 2025" and pressrelations and IPK logos.
  • Study

Focus on Travel Trends 2025

The study compares media coverage of specific destinations with actual foreign trips taken in the recent year. In addition, the study provides information on the most important travel trends and topics.

Download now

The essentials at a glance

Combination of media intelligence from pressrelations and shopper insights from YouGov

30 summer signals specifically for FMCG

For strategic orientation with practically implementable insights

Request the first 10 pages for free now

About the study

You may be interested in

Summer brings changing routines, new consumer behaviors, and shifting purchasing priorities. While some trends are short-lived, others emerge as drivers of sustainable growth.

The study "Trend Reality – 30 Summer Signals 2026" helps FMCG brands identify relevant developments early. It combines AI-powered media intelligence from pressrelations with shopper insights from YouGov, transforming early signals into actionable business opportunities.

The result is a curated collection of trend narratives and media signals in a concise format: a trend update that offers fresh perspectives and inspiration, puts current relevance into context, and considers long-term shifts in consumer behavior.

By turning real summer moments into strategic direction and actionable insights, the study helps brands make informed decisions in a rapidly evolving market.