your topic planning
With our ContentCentricity Research we support you in cross-media topic planning and control as well as content optimization. The interdisciplinary analysis illuminates a topic of your choice from the four relevant perspectives in Owned and Earned Media and provides valuable insights for your communication strategy.
What presence and acceptance do your core topics generate in the media? How do your topics develop in the media? How strongly is your company/brand connected to these topics? How does your company/brand position itself medially within the industry? And who are the driving forces?
What media attention and relevance do these topics receive from the active public (user-generated contributions)? How are they commented? How does the tonality develop? Which stakeholders are currently reporting and discussing your topics and which influencers are multiplying them?
How do your fans and followers react to the content on your corporate communication channels? Which content attracts the most and the least interest in a direct comparison of all your profiles and pages? And which best and worst practice examples can be derived from competitor benchmarking?
How visible are your topics on Google and Co. positioned? Which subject areas are relevant from the user's point of view and are in particularly high demand in search engines? To what extent have all relevant, related topics and search terms as well as open questions been covered by users in relation to your core topics?
How we work
With the ContentCentricity Research approach, we examine your core topics using interdisciplinary analysis methods such as media resonance analysis, social media monitoring and analytics as well as content, search and keyword analysis. We examine the topic of your choice from four perspectives: media-focussed, opinion-focussed, company-focussed and user-focussed – in Owned and Earned Media.
Among other things, clear topic scorecards offer you a detailed overview of the media landscape as well as insights into user expectations and topic acceptance, trends and topics, tonality, relevance of opinions expressed on the net and traffic potential within search engines. This enables you to plan and control your topic planning strategically.
Any questions? Or are you interested? Or both? Wonderful!
Then we look forward to hearing from you – by e-mail, telephone or via our form.