Memberships and cooperations
Like every industry, the media industry thrives on mutual exchange, which we cultivate in particular through numerous cooperations and memberships. In cooperation with some partners we are constantly working on the development of innovative, exclusive analysis products such as FirstSignals®. Our memberships in important industry associations also result in important impulses, synergy effects and joint projects.
Handelsblatt Media Group
In cooperation with the Handelsblatt Media Group, we have developed the innovative analysis tool FirstSignals®, which identifies emerging, socially relevant trends and topics at an early stage. While the Handelsblatt Media Group already uses the tool to analyze its own topics, other companies use it to draw conclusions for their marketing and communication strategies, such as content marketing, topic placement and product orientation.
In cooperation with prmagazin, we carry out an analysis of a current and socially relevant topic every month. Past analyses have dealt with the connection between artificial intelligence and digitization, the media image of the DAX30 supervisory boards and the social media content of global mobile phone giants. Further concrete examples can be found in our blog.
The Fédération Internationale des Bureaux d'Extraits de Presse (FIBEP) is an association of media monitoring companies from over 60 countries, founded in Paris in 1953. The association has more than 100 members who are in regular contact with each other. One of FIBEP's goals is to support its members in international cooperation and the global orientation of solutions in areas such as PR, databases, media monitoring and media analysis.
BUNDESVERBAND DIGITALE WIRTSCHAFT (BVDW)
We were one of the first media monitoring companies to offer our customers digital solutions for media monitoring and analysis, so we joined the Bundesverband Digitale Wirtschaft (BVDW) e.V. at a very early stage. The association is the central lobby for companies that offer digital business models and whose added value lies within the digital industry. Since the member companies are active in the most diverse segments of the Internet industry, the BVDW is positioned in an interdisciplinary manner and thus has a holistic view of the topics of the digital economy.
DEUTSCHE PUBLIC RELATIONS GESELLSCHAFT E.V. (DPRG)
The Deutsche Public Relations Gesellschaft e.V. (DPRG) sees itself as a network of committed colleagues who share their knowledge and value professional exchange. The DPRG reflects the diversity of the communications industry in Germany: from freelance communications consultants to managing directors of well-known agencies or communications managers of listed companies. The professional association was founded in 1958; it fosters the next generation in the industry and is actively involved in raising the professional standards.
INTERESSENVERBAND DER MEDIENBEOBACHTER IN DEUTSCHLAND (IVDM)
On November 20, 2014, ten leading companies in media monitoring and media analysis joined forces to form the Association of German Media Monitoring Companies. pressrelatioins is one of the founders of the IVDM. The first of its kind, this association in the media monitoring industry advocates for fair and consistent media licensing in Germany.