More successful PR
and marketing with
qualitative media analyses

Added value through Insights

Whether monthly or campaign-related reports, PR evaluations, proactive trend analyses or planning your corporate communications: a broad portfolio of tailor-made analyses offers you various options for finding the topics and trends of tomorrow and optimally aligning your PR and marketing work.

Deeper analysis
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Research
FirstSignals®
Recognize trends before anyone else
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Analysis
ContentCentricity
Find tomorrow's topics
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Dashboard
NewsRadar®
All analysis data at a glance
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Tailor-made analyses with key insights

Tailored to your needs

Tailor-made and cross-media: Together with you, we find exactly the analysis report you need. Online, print, social media, radio and TV - we take a close look at all media channels for you. 

 

Look behind the numbers

In-depth media analyses help you to draw the right conclusions from the data and make far-sighted decisions for your corporate communications.

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Valuable analyses
benchmark analysis
In comparison with the competition
>
Input Output analysis
Make PR success visible
>
Reputation analysis
Evaluate your reputation
>
Social Media Audit
Develop a social media strategy
>
Influencer Scorecard
Learn more about relevant influencers
>
Interaction rate report
Get to know your target groups
>

Event analyses will tell you how your product launch, charity event or trade fair presence has been received by the media and your target groups. In this way you can react promptly to the immediate reporting.

With stakeholder analysis, you no longer lose sight of your most important opinion leaders. Find out which relevant stakeholders shape your core issues and how present they are in the media. Who are the opinion leaders, how do they position themselves on topics relevant to you and on which media channels are they present? Thanks to the analysis, you can specifically involve your stakeholders in your communication work and optimize the positioning to your core topics.

Discover all Insights