Identify key influencers
With the help of our Influencer Scorecards you can align your Influencer marketing activities exactly. In order to be able to enter into dialogue and interact with influencers at all, you need to know who is active in your subject areas and how the relevant people are positioned on the Social Web.
We identify the opinion leaders relevant to your campaigns on the Social Web and present the most important quantitative and qualitative key performance indicators in a compact overview for you. In addition, we evaluate the quality of the content and the USP of the respective blog or channel for you.
Moreover, the Social Impact Score developed by pressrelations enables cross-channel comparison and prioritization of several influencers. Taking into account the strategic campaign focus and your special requirements, we develop your individual scorecard with you and provide you with insights for deriving recommendations for action for your influencer marketing.
The Influencer Scorecards record the following key figures:
- Traffic Value
- SEO Visibility (Desktop vs. Mobile)
- Link- and domain popularity
- Page Strength
- Post frequency
- Visual and contextual quality
- Social Impact Score
Any questions? Or are you interested? Or both? Wonderful!
Then we look forward to hearing from you – by e-mail, telephone or via our form.