Find an Optimal Setting for Your Topic

Issue Analysis helps you to identify trends and potential problems early on and to react quickly and effectively. We evaluate how your core topics are reflected in the media and how your company's position on certain issues is perceived. This will help you to position yourself and your core topics in an optimal way at the earliest possible time.

Preview: Issues analysis | pressrelations

Issue Analysis Answers the Following Questions:

  • What is the trajectory of the issue trends?
  • Which opinion leaders or stakeholders are currently involved in the discussion of the topic?
  • Which standpoints and arguments do the opinion leaders and stakeholders have?
  • To what extent is the topic thematically linked with other topics or events portrayed in the media?
  • How strong is the connection of the company, the brand or the product with the topic?

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