FirstSignals® Predictive Analytics
Leveraging trends before others do
How about positioning yourself ahead of everyone else – especially your competitors – on hot topics relevant to your industry? The innovative FirstSignals® research method allows you to identify emerging future trends before they become big, in the midst of millions of media buzzes. So you can experience the birth of tomorrow's topics today.
Fit for the future
We make future topics accessible to you - in commissioned studies individually tailored to your needs, in workshop format or as a speaker at your event. Feel free to contact us!
Method
How trends emerge
The emergence of new narratives in the form of buzzwords does not yet mean that they will also mature into major media trends. Moreover, the predictive analytics method FirstSignals® does not focus on the novelty value, but on the relevance potential of a topic. This can be determined through focused media research and the evaluation of content- and opinion-rich articles from top global media. Future topics only become future trends when their media echo has reached a certain size. The quantity of articles is just as important as their quality.
How FirstSignals® works
Step 1
Through focused media research, our analysts identify new buzzwords from a wide range of industries, including business, politics and technology, on a daily basis. This is based on a media panel of 50 German- and English-language leading media as well as a panel of top online media.
Step 2
Specialized crawlers are fed with the found buzzwords and determine the degree and speed of dissemination of the term. In this way, the development of a topic can be continuously monitored.
Step 3
Our experts analyze the trend developments and place them in the right context in terms of content. The trend-related effects for your company or industry are then determined and evaluated.
Studies for your communication work
Well-founded outlooks into the future of your industry
In our industry-oriented commissioned studies, we identify emerging buzzwords from your company's topic areas and rank them in terms of their relevance and trend potential. In addition, we observe how your found future topic gradually grows and whether it develops into a future trend that is present in the media.
Speaker for your event
Which trends will shape your future
Our speaker Oliver Heyden, Chief Strategy Officer, will show you the current emerging topics of the future. With the help of our trend analysis method FirstSignals®, we continuously identify and evaluate emerging narratives of different industries. Get inspired and find out which topics will be particularly relevant for you in the future.
What is the potential of generative AIs?
In his presentation at Communication Day 2023, our speaker Oliver Heyden talks about the development of the megatrend Generative AI and gives an assessment of its future impact. These insights were gained using our predictive analytics method FirstSignals®.
"In our joint workshops, we use FirstSignals® to identify those future topics that go beyond the narrow echo chamber of experts and become trends, powerful narratives, or new technical, economic, or social paradigms.
We analyze their possible trend triggers and development potentials and discuss the question of what scope they could develop for which stakeholders."
Oliver Heyden, Chief Strategy Officer, pressrelations
Workshops
Shaping the future together in day-intensive workshops
Branchentrends der Zukunft. In cooperation with Zukunftsinstitut Workshop, we offer personalized workshop sessions. Benefit from predictive analytics and the FirstSignals® method and discover the industry trends of the future with us.
Use Case
Emerging topics as the basis for your content marketing
FirstSignals® starts where it all begins: with content planning. Which current events should be taken up, which topics should be covered? The predictive analytics method FirstSignals® recognizes trend topics as soon as they leave the circle of hyper-experts and enter the media echo chamber for the first time. This brief moment is your opportunity: pick up the topic communicatively and increase its topicality. Quality and relevance of your content.
