Cookie Settings

What are cookies?

Cookies are small text files that are saved on your computer or terminal device when you use web pages. There are basically two types of cookies:

Temporary Cookies

Such cookies are temporarily stored on your computer or terminal during your visit to our website and then deleted.

Persistent cookies

These cookies remain on your computer for a long time and allow you to assign several sessions to the same terminal device. 

How we use cookies

In general, pressrelations uses various Internet technologies (e.g. cookies, Java script) only, to make it easier for you to use pressrelations Internet applications and to optimize them on the basis of anonymized, stored user data. 

This means:


  • In order to remember your chosen language during the session so that you can navigate more easily on our pages.
  • For data analysis, such as the evaluation of visitor numbers to our websites or the most frequently visited websites. We use the analysis results for optimization purposes of our website. 


Information on cookie usage

In server log files, the provider of the website automatically collects and stores information that your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

These data are not merged with other data sources. The data processing is based on Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google") and Google DoubleClick-Cookies. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, by activating IP anonymization on this website, Google will previously shorten your IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA where it will be shortened. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other Google data. pressrelations uses non-personalised information about the IP address, date of the website visit as well as the duration on the respective subpages with the help of Google Analytics. These data are evaluated by us for statistical purposes in order to continuously improve our offer. You can prevent the storage of cookies by making the appropriate settings in your browser software.

DoubleClick cookies do not contain any personal data. Occasionally, the cookie may contain an additional, anonymous identifier to identify a campaign with which a user has previously come into contact. This ensures that no conclusions can be drawn about the web behaviour of a specific person.

The website uses Google Remarketing Tags to promote our services. The Google Remarketing JavaScript code implemented on this website stores a cookie on the user's computer for remarketing purposes. At a later date, pressrelations advertisements may be delivered to the user if the user acts on websites of the Google search and display network. All data is collected anonymously so that no conclusions can be drawn about specific persons. Users can object to the remarketing functionality by changing the Google Remarketing Tags or deactivating the remarketing. Alternatively, users can disable the use of cookies by third parties by using them.

Objection to tracking web analysis (opt-out) and further information

You may opt out of future tracking web analysis or disable the DoubleClick cookie at any time. You can download and install the browser extension from the appropriate Google web pages. If you use multiple devices or browsers, you will need to opt out again on each of your devices or browsers.

You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as Google from processing this data by downloading and installing the browser plug-in available at the following link . You can prevent the collection by Google Analytics by clicking on the following link: Deactivate Google Analytics. An opt-out cookie is set to prevent your data from being collected in the future when you visit this website.

For more information on terms of use and privacy, please visit We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee anonymous collection of IP addresses (so-called IP masking).

Tracking pixels:
We use a so-called Facebook pixel on our website to collect anonymous data on page views, enquiries and newsletter subscriptions. No personal data such as Facebook profile, e-mail addresses or names are transmitted to pressrelations.

Recommend button:
This is only a link and not a so-called "social plugin". If you do not use the button, no information is transmitted to Facebook and no Facebook cookie is placed on your computer.

As soon as you click on the Recommend button without being logged in to Facebook, the Facebook login screen opens in a new window. At the same time, Facebook places a cookie on your hard drive.

Pages within Facebook are operated exclusively by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). The data that Facebook collects on these pages is therefore beyond the knowledge and control of pressrelations.

For general information, please visit and

On our pages, functions of the Twitter service are integrated. As soon as you click on the button without being logged in to Twitter, the Twitter login screen opens in a new window. At the same time, Twitter places a cookie on your hard drive. If you click the button as a already logged in Twitter user, Twitter can assign the visit to your Twitter account.

Pages within Twitter are exclusively operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (Twitter). The data that Twitter collects on these pages is therefore beyond the knowledge and control of pressrelations.

For general information, please visit You can change your privacy settings on Twitter in the account settings at

LinkedIn Insight Tag
We use a so-called LinkedIn Insight tag on our website to collect anonymous data on page views, enquiries and newsletter subscriptions. No personal data, e.g. LinkedIn profile, e-mail addresses or names are transmitted to pressrelations.

Recommend button
This is only a link and not a so called "social plugin". If you do not use the button, no information will be transmitted to LinkedIn and no LinkedIn will be placed on your computer.

Pages within LinkedIn are operated exclusively by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Which data LinkedIn collects on these pages is therefore beyond the knowledge and sphere of influence of pressrelations.

General notes and further information can be found at:


Who's Hotjar?

Hotjar Ltd. is a European start-up based in Malta, which was founded in June 2014. Hotjar complies with the provisions of the Data Protection Act, Chapter 440 of the Laws of Malta, which implements all relevant European Union directives on data protection.

How does Hotjar work?

Hotjar is a service that analyses user behaviour and feedback on websites through a combination of analysis and feedback tools. This gives an "overall picture" of how the end-user experience and performance of our website can be improved. Cookies collect non-personally identifiable information, including standard Internet log data and information about your patterns of behavior when you visit We do this so that we can provide you with a better user experience, identify preferences, diagnose technical problems, analyze trends, and optimize your experience. The sole purpose of this data collection is to improve your user experience on our website.

For more information about how Hotjar works, collects and stores data, please visit:

Hotjar opt-out

You can deactivate or reactivate the collection of data by simply clicking on the following link.


Management of cookies

In the menu of most browsers you will find setting options for the use of cookies. Usually a browser has the following setting options:

  1. View cookies
  2. Allow cookies
  3. Disable all or certain cookies
  4. Disable all cookies when you close your browser
  5. Block Cookies
  6. Notify when a cookie is to be set
  7. Contradiction to tracking web analysis (opt-out)

Note: If you block our cookies in your browser settings, you will not be able to use certain areas of our website or some functions will not be guaranteed. This may adversely affect your surfing experience. If you set your browser to "delete all cookies," your browser preferences will be deleted when you close your browser. If you do not prevent the setting of cookies in your browser settings, our system sends cookies as soon as you visit one of our websites.

In general, the common definition of cookies and their use, such as defined by the IETF Community, applies.