Evaluate Your Communication Work
The Input-Output Analysis reveals the actual effect of your communication activities and measures. Find out if and how your press releases and press conferences take root in the media. Evaluate the success of your PR and marketing strategy and optimize your communication work as needed.
Input-Output Analysis Answers the Following Questions:
How much of your communication work has an actual impact on the media coverage?
Which of your strategic core topics, information and content have actually been picked up and in which form?
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