Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
pressrelations blog
Posts by Anja Kloster
pressrelations in 2020: Our Annual Review
2020 was a turbulent year marked by the coronavirus pandemic, shift to working from home and the US presidential election. Fady El-Murr, one of the two managing directors of pressr… read more
Social Media Trends 2021: What Awaits Us in the Coronavirus Crisis?
The turbulent 2020 is coming to an end. The lockdown, social restrictions, and the associated accelerated digitization had an impact not only on our everyday lives, but also on soc… read more
November 20, 2020
4 Podcast Trends That Contribute to the Podcast Boom
Podcasts are becoming more and more popular in Germany, as was also evident during the coronavirus crisis. After all, 33% of Germans regularly used the popular audio format in sear… read more
Tips for successful Influencer Marketing in B2B
Today, Influencer Marketing, in connection with Content Marketing, is considered the most promising concept when it comes to influencing the buying decision of the customer on thei… read more
Influencer research: how to find the right influencer for your company
Conventional advertising loses its effectiveness and credibility if it is not tailored to the needs of its target audience and does not reach it at the right moment. Therefore, coo… read more
Eight Good Reasons Why Companies Need Social Media Monitoring
Social media monitoring is still only an afterthought for many companies. However, observing social media communication is crucial to the success of your PR campaigns. The followin… read more
Interview on Influencers and Digital Communication – Dr. Kristin Jakobs and Patricia Alves, Boehringer Ingelheim
In close collaboration with the pharmaceutical company Boehringer Ingelheim, pressrelations developed an influencer management and research tool that was nominated for the German O… read more
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