170 employees on 8 locations on 3 continents in 6 time zones – this is what pressrelations looks like in 2019. From its humble beginnings as a three man business run from a flat in… read more
pressrelations blog
Innovation and initiative in Singapore
Lion City, Island City, Smart City – Singapore never ceases to impress with its modernity and innovation in the fields of technology and Big Data. Advanced technologies and seeming… read more
„The press is the enemy!“ – Interview on entering the US market
Our chief partners Fady El-Murr and Jens Schmitz talk about entering the US market and the internationalization of pressrelations. In a time when the transatlantic relations are no… read more
pressrelations online media monitoring – more than a newsfeed
ONLINE MEDIA MONITORING BY PRESSRELATIONS – CHANGES, OPPOTRUNITIES, CHALLENDES AND CURRENT TRENDS Eva-Katharina Wenzel speaks with Dr Michael Magner, Head of Online Media Departmen… read more
The Inside Story: about the FIBEP Journey
This year’s FIBEP congress has definitely a story to tell, and it’s not just because the congress will be taking place (again) at the green and sustainable city of Copenhagen after… read more
AMEC summit Barcelona 2018 – Interview with Rayna de Lange
On this exclusive interview Rayna de Lange – CEO of DeLange Analytics, entrepreneur, consultant and an analytical mind – shares her views on this years AMEC summit, its findings an… read more
Tips for successful Influencer Marketing in B2B
Today, Influencer Marketing, in connection with Content Marketing, is considered the most promising concept when it comes to influencing the buying decision of the customer on thei… read more
Key figures: one man’s joy is another man’s sorrow – Advertising Value Equivalency (AVE)
In our new series we take a closer look at some essential and sought-after key figures for analysis and explain the pros and cons. Today we highlight one of the most popular and, a… read more
Influencer research: how to find the right influencer for your company
Conventional advertising loses its effectiveness and credibility if it is not tailored to the needs of its target audience and does not reach it at the right moment. Therefore, coo… read more
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