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To the current studypressrelations expands to Italy
The new subsidiary is headquartered in Verona. Mauro Stoico will serve as Managing Director Italy. International clients of pressrelations will particularly benefit from the expansion.
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News, trends, analyses, and practical tips on PR, media monitoring, and communication work.
Advertising Value Equivalency (AVE) is one of the most requested metrics in media monitoring and PR measurement. At the same time, analysts consider it highly controversial. In this article, we explain what AVE tells you, where its limits lie, what its advantages and disadvantages are, and what to keep in mind if you want to use AVE to evaluate your media and PR work. What is Advertising Value…
Licensing has become one of the most significant — and at the same time least transparent — cost factors in international media monitoring. Particularly with regard to the Chinese market, many companies lack a clear understanding of how licensing costs are structured and which legal frameworks actually apply. A frequently raised question is whether China has a structured licensing model…
While browsing through a media review or simply surfing the web, everyone at some point has inevitably come across the paywall, which is quickly becoming a norm in online media. It certainly makes sense for publishers, but for the regular folk visiting the website it feels inconvenient, irritating or outright confusing. An article, freely accessible yesterday, could be behind a paywall today. As…
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