Evaluating one’s own communication work is still a serious challenge for many marketing, PR, and communication experts. On the one hand, they are faced with an enormous flood… read more
pressrelations blog
Posts by Eva-Katharina Wenzel
Media Monitoring in Crisis Communication – Preparation for the Worst-Case Scenario
Once your own company, a specific product or one of your employees has come under public fire, the entire communications department must (re)act with sensitivity, speed and a strat… read more
Top 5 Paywall Models in Online Media
While browsing through a media review or simply surfing the web, everyone at some point has inevitably come across the paywall, which is quickly becoming a norm in online media. It… read more
pressrelations online media monitoring – more than a newsfeed
ONLINE MEDIA MONITORING BY PRESSRELATIONS – CHANGES, OPPOTRUNITIES, CHALLENDES AND CURRENT TRENDS Eva-Katharina Wenzel speaks with Dr Michael Magner, Head of Online Media Departmen… read more
Key figures: one man’s joy is another man’s sorrow – Advertising Value Equivalency (AVE)
In our new series we take a closer look at some essential and sought-after key figures for analysis and explain the pros and cons. Today we highlight one of the most popular and, a… read more
When in Rome, do as the Romans do – international licensing rights for print media in press reviews
International markets, globalisation, world-wide business cooperations and global structures: modern, globalised corporate structures create a considerable demand for immense amoun… read more
Four Basic Facts You Should Know About Media Reviews & Copyright Law
Series on Media Reviews & Copyright Law, Part 1: “We actually compile our media review in-house – and it’s for internal use only” or “our review contains very few articles, the… read more
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