China is far ahead of the West when it comes to digital commerce. The rapid development of digital reality in the Asian region currently leaves many questions unanswered in Western… read more
pressrelations blog
Inside FIBEP’s 2020 World Media Intelligence Congress
Two weeks ago, we attended the 2020 FIBEP World Media Intelligence Congress — an annual gathering of media intelligence professionals and leaders from all over the world. It was th… read more
Social Media Trends 2021: What Awaits Us in the Coronavirus Crisis?
The turbulent 2020 is coming to an end. The lockdown, social restrictions, and the associated accelerated digitization had an impact not only on our everyday lives, but also on soc… read more
November 20, 2020
Adidas in the Minefield of Community Management – What You Can Learn From the Reactions on Social Media
This year, sporting goods giant Adidas has had to take a lot of criticism – especially on the social web. In particular, the company’s reaction to the lockdown at the b… read more
Media Analysis of the 2020 US Election
Since August, pressrelations, in cooperation with the Fraunhofer Institute for Communication, Information Processing and Ergonomics FKIE and NewsGuard, has been investigating media… read more
Monitoring Your Online Reputation with NewsRadar
Our NewsRadar gives you the tools you need to closely monitor your online reputation and your target audience. Who is talking about your brand? What topics are being discussed toda… read more
FIBEP Panel: Strategy and Transformation in the Shadows of a Pandemic
On September 24th, FIBEP hosted an informative panel discussion on some of the hottest topics from their ongoing interview series, such as online business etiquette, trust in media… read more
4 Podcast Trends That Contribute to the Podcast Boom
Podcasts are becoming more and more popular in Germany, as was also evident during the coronavirus crisis. After all, 33% of Germans regularly used the popular audio format in sear… read more
Interview: Together Against Fake News
Since the coronavirus pandemic started, fake news, half-truths, and conspiracy theories have been booming. Even before the crisis, business and political leaders considered them to… read more
September 2, 2020
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