Social media monitoring is still only an afterthought for many companies. However, observing social media communication is crucial to the success of your PR campaigns. The followin… read more
pressrelations blog
When in Rome, do as the Romans do – international licensing rights for print media in press reviews
International markets, globalisation, world-wide business cooperations and global structures: modern, globalised corporate structures create a considerable demand for immense amoun… read more
From Media Intelligence to Business Intelligence
There are various buzzwords that seem to have taken hold within the media monitoring industry – and we all get used to them very easily. Over the last few years, it has become comm… read more
Interview on Influencers and Digital Communication – Dr. Kristin Jakobs and Patricia Alves, Boehringer Ingelheim
In close collaboration with the pharmaceutical company Boehringer Ingelheim, pressrelations developed an influencer management and research tool that was nominated for the German O… read more
Four Basic Facts You Should Know About Media Reviews & Copyright Law
Series on Media Reviews & Copyright Law, Part 1: “We actually compile our media review in-house – and it’s for internal use only” or “our review contains very few articles, the… read more
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