Trust is the key ingredient when it comes to successful communication. This simple truth stands no matter the context: political or social discourse, science & education, the e… read more
pressrelations blog
Ageism in Communication Is Real – Why Is Nobody Talking About It?
I was just contacted by Toby Marshall, a very passionate advocate on the issue of ageism. Toby is founder of Stable and Wise – an Australian community built around the idea o… read more
Social Audio for Branding – Is It Worth It?
As social media remains an indispensable part of our lives, people continue to find new iterations that help enhance exposure and boost engagement. One of the newer forms that has… read more
TikTok’s Potential For Marketers
Companies benefit from diverse content and advertising opportunities on TikTok. However, the biggest challenge for brands is to match the content and desired messages with the requ… read more
Analysis Check: This Is How You Should Use Your Media Response Analysis
Evaluating one’s own communication work is still a serious challenge for many marketing, PR, and communication experts. On the one hand, they are faced with an enormous flood… read more
The Hype Surrounding “Clubhouse” – How a New Social Network Is Conquering the Media World
Everyone wants in, but most people are still locked out. Anyone who wants to listen in on the new live podcast app Clubhouse needs an exclusive invitation. At the moment, young peo… read more
Closing The Gender Data Gap
5-feet 7-inches tall and around 172 pounds – that’s what an average crash test dummy measures when it hits the wall with a car. The effects: the vehicle is demolished,… read more
pressrelations in 2020: Our Annual Review
2020 was a turbulent year marked by the coronavirus pandemic, shift to working from home and the US presidential election. Fady El-Murr, one of the two managing directors of pressr… read more
Digital Events – An Innovative Challenge
Limited contact, social distancing, strict hygiene rules – not at all ideal conditions for events of any kind. In order to be able to hold trade fairs, conferences, or traini… read more
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