“Every company is a media company” – this statement by former Financial Times editor Tom Foremski accurately reflects the present day: Corporate Newsrooms develop, produce and… read more
pressrelations blog
Owned Media in the Corporate Newsroom
In times of “content is king”, corporate publishing is becoming increasingly important. Unlike in the past, companies are no longer so reliant on editors to publish their content. read more
Topic capital for the Corporate Newsroom
In the age of AI and digitalization, and in conjunction with a new generation of digital natives the emergence and perception of news has changed enormously. As a result, media top… read more
pressrelations wins the #DPOK
Last Friday we had the opportunity to present FirstSignals, our method for early detection of strategic relevant topics and trend analysis, at the DPOK (German Prize for Online Com… read more
“Watch out for developers out of the cage!” FIBEP TechDay 2019
Last week was an amazing inspiration boost for new standards, products and technologies in Prague. Starting with AMEC’s Summit and ending with FIBEP’s 2nd Tech Day, which follow Vi… read more
Tips for successful Influencer Marketing in B2B
Today, Influencer Marketing, in connection with Content Marketing, is considered the most promising concept when it comes to influencing the buying decision of the customer on thei… read more
Key figures: one man’s joy is another man’s sorrow – Advertising Value Equivalency (AVE)
In our new series we take a closer look at some essential and sought-after key figures for analysis and explain the pros and cons. Today we highlight one of the most popular and, a… read more
From Media Intelligence to Business Intelligence
There are various buzzwords that seem to have taken hold within the media monitoring industry – and we all get used to them very easily. Over the last few years, it has become comm… read more
Interview on Influencers and Digital Communication – Dr. Kristin Jakobs and Patricia Alves, Boehringer Ingelheim
In close collaboration with the pharmaceutical company Boehringer Ingelheim, pressrelations developed an influencer management and research tool that was nominated for the German O… read more
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