Once your own company, a specific product or one of your employees has come under public fire, the entire communications department must (re)act with sensitivity, speed and a strat… read more
pressrelations blog
Top 5 Paywall Models in Online Media
While browsing through a media review or simply surfing the web, everyone at some point has inevitably come across the paywall, which is quickly becoming a norm in online media. It… read more
pressrelations online media monitoring – more than a newsfeed
ONLINE MEDIA MONITORING BY PRESSRELATIONS – CHANGES, OPPOTRUNITIES, CHALLENDES AND CURRENT TRENDS Eva-Katharina Wenzel speaks with Dr Michael Magner, Head of Online Media Departmen… read more
Eight Good Reasons Why Companies Need Social Media Monitoring
Social media monitoring is still only an afterthought for many companies. However, observing social media communication is crucial to the success of your PR campaigns. The followin… read more
When in Rome, do as the Romans do – international licensing rights for print media in press reviews
International markets, globalisation, world-wide business cooperations and global structures: modern, globalised corporate structures create a considerable demand for immense amoun… read more
Four Basic Facts You Should Know About Media Reviews & Copyright Law
Series on Media Reviews & Copyright Law, Part 1: “We actually compile our media review in-house – and it’s for internal use only” or “our review contains very few articles, the… read more
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