Artificial Intelligence in NewsRadar®
Media Monitoring and Analysis with AI
With AI-supported media analysis in NewsRadar®, you can gain deeper insights into your media response at any time at the touch of a button. Our platform combines cross-media monitoring (print, online, social media, TV, radio, podcast) with state-of-the-art AI technology. It offers AI analyses in a density and variety that is hardly available on the market in this breadth.

Why AI in Media Monitoring Is More than Just a Trend
AI Features in NewsRadar®
Get a complete overview of all relevant media content in seconds — including strategic recommendations for action and a management summary for decision-makers.
Identify potential crisis areas in real time and analyze your brand's reputation compared to the competition.
Our AI identifies which narratives dominate, how topics are framed, and which emotions are associated with your brand.
Analyze which target groups you actually reach and which touchpoints (channels, media, platforms) are most effective for your communication.
Create a SWOT analysis at the touch of a button and compare your media presence with competitors or industry standards.
Focus your media analysis on sustainability (ESG criteria) and uncover political bias in reporting.
From Media Analysis to Communication Strategy
With NewsRadar®, you get clear insights from a wide range of perspectives — tailored precisely to your questions. Our integrated AI condenses large amounts of data and reveals trends and patterns — for decisions that strengthen your communication strategy. This allows you to understand complex topics in minutes, create analyses and summaries in different languages, and receive directly actionable recommendations for PR, communication, and management.
Examples:
- PR success measurement and campaign evaluation
- Ongoing real-time competition comparison
- Crisis detection & reputation management
- Stakeholder & target group analysis
With AI-supported media analysis in NewsRadar®, pure data collection becomes a well-founded, targeted analysis — AI provides the insights, you make the decisions.


AI-Supported Data Evaluation: Comprehensible Analysis at the Touch of a Button
Whether in the dashboard, social media monitoring, or individual queries, NewsRadar® supports you with AI-powered explanations to help you easily understand and confidently evaluate even complex diagrams and charts.
Analyzing Reporting: Capturing Media Response in Minutes
Keep track of the latest coverage of your company, a PR campaign, event, or important topic. NewsRadar® uses artificial intelligence to analyze a large number of articles, summarize content accurately, and provide you with in-depth insights — across all media, in real time, and with more detailed analysis on request.


Export Insights: Media Analyses as Powerpoint Presentations
NewsRadar® transforms your AI analysis into annotated PowerPoint analysis reports at the touch of a button — complete with an executive summary and flexible editing options. Your results are available immediately — whether for team meetings or management presentations.
Get Curious? Try AI Analysis in Newsradar® for Free Now.
Discover how AI analyzes complex content, reveals patterns, and turns them into clear insights.