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30 Summer Signals – A lens on the trends shaping tomorrow

A look at the trends shaping tomorrow

The study combines media intelligence with shopper insights from YouGov to identify relevant developments for FMCG brands early and translate them into actionable opportunities.

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New Managing Director Italy Mauro Stoico

pressrelations expands to Italy

The new subsidiary is headquartered in Verona. Mauro Stoico will serve as Managing Director Italy. International clients of pressrelations will particularly benefit from the expansion.

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NewsRadar®

General Terms of Use

Last Updated: February 25, 2025

General Terms of Use for NewsRadar®

Insofar as additional terms of use apply alongside the

General Terms and Conditions
of pressrelations (hereinafter “GTC”) for certain products or services provided by pressrelations GmbH, (hereinafter “pressrelations”), these General Terms of Use (hereinafter “GTU”) shall apply. Together, these documents constitute the contractual agreement between the customer and pressrelations (hereinafter collectively referred to as the “Parties”).

1 Introduction

  1. A legal relationship already exists between the Parties, or the Parties intend to establish a legal relationship. This legal relationship may have taken any form or may take the form of a contract for work and services or a service contract.

  2. NewsRadar® is designed for the analysis and optimization of media monitoring, as well as press and public relations work.

  3. By using NewsRadar® or other corresponding products or services from pressrelations, the User agrees to be bound by these General Terms of Use. Otherwise, the use of the respective products or services is not permitted.

2 Definitions

  1. In these General Terms of Use, defined terms are highlighted in bold. This applies to all grammatical forms of the respective terms.

  2. NewsRadar® refers to the digital media analysis and monitoring platform provided by pressrelations.

  3. User refers to any natural or legal person who utilizes products or services provided by pressrelations, such as NewsRadar®.

  4. Personal Data is to be understood as defined in Art. 4 No. 1 of the GDPR.

3 Scope of the Terms of Use

  1. The use of products or services provided by pressrelations, such as NewsRadar®, is governed by the following General Terms of Use.

  2. pressrelations has developed NewsRadar® as a digital PR management tool for media monitoring and analysis.

  3. The products or services provided by pressrelations, such as NewsRadar®, enable pressrelations' customers and users to identify and analyze relevant topics within the media landscape and strategically integrate them into corporate public relations activities.

4 Purpose of Use

  1. As stated in the introduction, NewsRadar® is intended exclusively for media monitoring and public relations purposes.

  2. The use of products or services provided by pressrelations, such as NewsRadar®, is permitted solely for the purposes set forth in these General Terms of Use.

5 Terms of Use

  1. For the duration of the contractually agreed usage period, the User is granted a simple, non-transferable, non-sublicensable, and non-exclusive right to use the products or services provided by pressrelations, such as NewsRadar®.

  2. The User undertakes to use the products or services provided by pressrelations, such as NewsRadar®, exclusively within the scope of the contractually agreed purpose of use.

  3. The User undertakes to use the products or services provided by pressrelations, such as NewsRadar®, in strict compliance with applicable legal provisions, in particular data protection regulations and intellectual property laws. The responsibility for content and compliance with data protection regulations is governed by Sections 6 and 14 of the GTC.

  4. The use of products or services provided by pressrelations, such as NewsRadar®, is strictly limited to the persons expressly agreed upon in the contract.

  5. Upon request by pressrelations, the User is obligated to immediately, irrevocably, and in accordance with the state of the art delete or destroy any data. This applies in particular to data that is no longer required after the termination of the contractual relationship or whose storage would violate legal provisions. Confidentiality provisions and data protection policies are regulated in Section 14 of the GTC.

  6. The disclosure, reproduction, distribution, or publication of any content from the product, in whole or in part, to third parties in any form is strictly prohibited. Restrictions on use and copyright protection measures are set out in Section 12 of the GTC.

  7. The User undertakes to obtain all necessary licenses required for the use of the products or services provided by pressrelations, such as NewsRadar®, and to comply with the licensing terms of the respective rights holders and third-party providers.

  8. If the services provided by pressrelations contain third-party software components (e.g., open-source software), the use of these components shall be governed by the respective license terms of the third-party providers.

6 Liability

  1. The User assumes full responsibility for any use of the product carried out using their access credentials.

  2. The obligations related to the protection of access credentials are additionally governed by Section 5 (6) of the GTC.

  3. In the event of non-compliance with the obligations set forth in these General Terms of Use, the User shall be liable not only under statutory claims but also directly under these Terms of Use for compensating any damages resulting from such non-compliance. This includes both material and immaterial damages, including the enforcement of legitimate interests against third parties.

  4. pressrelations shall not be liable for any damages resulting from incorrect (abusive or erroneous) use of the product.

  5. The general liability provisions for damages are set out in Section 11 of the GTC.

7 Modification of the Terms of Use

  1. pressrelations reserves the right to modify these General Terms of Use at any time.

  2. The User will be informed of such changes in a timely manner. If the User does not expressly object to the changes within 30 days of receiving the change notification, the changes shall be deemed accepted.

  3. These General Terms of Use are available in both German and English. In the event of discrepancies or inconsistencies between the versions, the German version shall prevail.

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