Why are there no prices?

The price depends on how extensive your media set is, how many contributions occur daily, and what services are included—from pure monitoring to editorially prepared analysis. A flat rate would either charge for services you don't need or exclude those that are crucial for you. In the initial meeting, we clarify your needs, and you receive an offer that precisely reflects them. This usually takes a few days.

Can the configuration be adapted later?

Yes, anytime. Search profiles, sources, evaluation logic, and recipient circle can be changed during operation—for a product launch, a new market, or a competitor that suddenly becomes relevant. Your contact implements the adjustments; a new contract is generally not necessary.

Which media are covered?

Print, online, radio and TV, podcasts, as well as social media—including trade press, regional titles, and content behind paywalls. All content is licensed, allowing you to legally pass on contributions internally. Which sources are sensible for you depends on your market and is determined collaboratively.

Are custom KPIs possible?

Yes. In addition to established metrics such as reach, tonality, and share of voice, custom KPIs and aggregated scores can be defined—along your messages, topic areas, or stakeholder groups. Analysts develop the calculation logic with you and document it so the values remain comparable over time periods.