We would like to use cookies to better understand your use of our website and to improve our content for you.
Que sont les cookies ?

Cookies are small pieces of data that allow your web browser and our website to remember how you use them. Some cookies are technically necessary, while others are optional (e.g. to help us better understand our website).

You can change your settings at any time.

» See Cookie settings



Paramètres des cookies

Which cookies do you agree with?

TECHNICALLY NECESSARY COOKIES
These cookies are always active and cannot be deactivated. However, no personal or pseudonymised data is collected, only your settings for our tracking functions are saved. Additionally, your language settings will be saved when visiting our blog.
SERVER LOG FILES
These are data that are automatically transmitted to us, no cookie is placed on your computer. This data is stored exclusively on pressrelations' servers in Düsseldorf and is not merged with other data sources.
Google Cookies
In our Google Tag Manager we collect information about Google Analytics, Audiences and Google Double Click.
With these cookies we can track how you use our website and what you click on, so we can improve our website and advertising. The collected data is anonymized, i.e. no personal data is collected, this data is sent to Google LLC in the USA.
Also part of our Google Tag Manager integration is Leadinfo. Leadinfo places two first party cookies which exclusively provide pressrelations insights into the behavior on the website. These cookies will not be shared with other parties.
Hotjar
With these cookies, we can track which areas of our website you view and find interesting. No personal data is collected, but it enables us to improve our website. The collected data will be sent to Hotjar Ltd. based in Malta.
Facebook Pixel
We use a Facebook pixel to improve our postings and applications on Facebook - the pixel collects anonymous information about page views, requests and newsletter subscriptions. No personal data such as Facebook profile, e-mail addresses or names are transmitted to pressrelations. It finds a data transfer to Facebook Inc. (USA).
LinkedIn Pixel
We use a so-called LinkedIn Insight tag on our website to collect anonymous data on page views, enquiries and newsletter subscriptions. No personal data, e.g. LinkedIn profile, e-mail addresses or names are transmitted to pressrelations. Data is transferred to LinkedIn Ireland Unlimited Company.
Twitter Pixel
We use a so-called universal Twitter tag on our website to collect anonymous data about page views, requests and newsletter subscriptions. No personal data such as Twitter profile, e-mail addresses or names are transmitted to pressrelations. Data is transferred to Twitter Inc.

Trend Reality – 30 Summer Signals 2026

A lens on the trends shaping tomorrow

Summer brings changing routines, new consumer behaviors, and shifting purchasing priorities. While some trends are short-lived, others emerge as drivers of sustainable growth.

The study "Trend Reality – 30 Summer Signals 2026" helps FMCG brands identify relevant developments early. It combines AI-powered media intelligence from pressrelations with shopper insights from YouGov, transforming early signals into actionable business opportunities.

The result is a curated collection of trend narratives and media signals in a concise format: a trend update that offers fresh perspectives and inspiration, puts current relevance into context, and considers long-term shifts in consumer behavior.

By turning real summer moments into strategic direction and actionable insights, the study helps brands make informed decisions in a rapidly evolving market.

Request study preview

Download

Request study preview

Formular