Social Media Monitoring
Weblogs, newsgroups, forums, message boards - do you know how the reputation of your company is being discussed on these sites? Do you have an idea how your products or your brand are being talked of? Do you know all the rumours that are being spread about your company? Are you aware of how quickly and powerfully information and opinion are interlinked?
The "private" side of the Internet is exerting an increasingly important influence on public opinion. Receiving up-to-date and accurate information about opinions and trends on the Internet enables you to optimise both your communication measures and actions. A systematic approach to the observation of social media channels is an integral part of extensive monitoring activities today. In addition to the observation of print- and online media, social media monitoring on the Internet is an ideal early warning system. This helps you realise in time which issues spread in the pre-medial area may be picked out as central themes by the classical mass media.
We have developed a specialised search technology which we use in online monitoring and opinion monitoring on the Internet. In addition, we have a team made up of skilled editors. The lectors/editors
- exactly classify the postings found in weblogs, newsgroups, forums, message boards according to search order
- integrate the results into our portal NewsRadar®, if required
- analyse the results of the social media monitoring with an integrated media analysis tool
- compile comprehensive editorial reports of the results