Readership Structure Analysis
Do you have any idea, whom you reach with your media work and how often?
In order that you learn more about your readers, we offer you an analysis of you readership structure and establish the corresponding key performance figures for the evaluation of your PR performance. On the basis of the current media response to your company, brand or product, we create a profile of your readership structure, that includes socio- demographic characteristics such as gender, age, total net household income and educational level, but also behavioural and attitudinal characteristics (e.g. intention to switch, brand preference).
The data on the readership structure are condensed into a target group profile. Then we determine how effectively this target group was reached via your media work.
For this purpose, important key figures of media planning such as net reach, GRP and OTS are established.
