Media Response Analysis – Measuring What Counts!
Depending on the corporate situation, industry conditions or the market environment, companies pursue different strategies. As a consequence, PR departments are facing specific tasks in supporting corporate strategies. A media response analysis helps to reveal to what extend the respective strategic issues and communication messages are being conveyed by the media and, additionally, how successfully a company is positioned in the coverage compared to its competitors.
The evaluation of media coverage can be carried out with a focus on both qualitative and quantitative criteria. Unlike the frequently standardised evaluations which are restricted to formal criteria, any media response analysis should provide a clear picture of how a company is being discussed in the media. In order to deliver significant results which allow you to give PR departments recommendations for action, any media response analysis must be tailored to specific requirements.
Already during the conception phase, we consider which results are relevant to you, define clear evaluation targets and develop a suitable research design. Only then can a media response analysis support you effectively in the supervision and success control of your PR activities.
With NewsRadar we have developed an integrated, Web-based monitoring and analysis portal which significantly simplifies a media response analysis. The platform serves as a tool to supply all articles, the content-related analysis and the visualisation of the results in media dashboards. This guarantees you full transparency and comprehensibility of the media response analysis. In addition, you can get all the results with only one mouse click.