Communication figures to control your PR
In theory and practice, standard communication figures have been established for reporting to the management or other internal clients:
- Absolute article numbers
- Numbers of copies sold / circulation
- Strategic reach
- Advertising Value Equivalency (AVE)
- Journalistic value
- Initiative quotient
- Acceptance level
- Share of voice
- Share of discussion
Media analyses by pressrelations supply you with these communication figures and visualise them on a communications scorecard or, if desired, on an interactive media dashboard.