Advertising Equivalent Value Analysis
In order to ascertain the advertising equivalent value – also known as “editorial value” – of your PR work, we determine the equivalent monetary value of a comparable advertisement, based on the size of the editorial report. The calculation of advertisement rates in print media is based on the cost for a full-page ad. With respect to online media, the “thousand-contact-price” (TCP) for a full banner and the number of visits (unique visitors) serve as essential parameters for calculation. As far as TV and radio are concerned, the length of the news report is used to define its “editorial value”.
Next to the simple, unweighted conversion of article size into advertising space, pressrelations offers additional calculation variants that take other content-related criteria such as layout or tonality of the article into account.
An advertising equivalent value analysis performed by pressrelations :
- enables you to quantify the media response of your PR measures
- allows you to compare your PR costs with a monetary value
- determines values to help you compare different PR activities
The advertising equivalent value approach converts editorial advertising space and indicates the success of your media work in money saved for advertisement.