Advantages of digital press clipping with NewsRadar®
NewsRadar is a portal which implements a Web-based data base solution. This allows the realisation of numerous advantages in media monitoring, press review compilation and subsequent media response analysis:
- availability of information independent of time and location
- preparation of all relevant news items (print, online, Social Media, radio and TV)
- creation of individualised electronic press reviews in PDF, HTML, XML or TXT formats by a simple mouse click
- multi-level editorial system for press review compilation due to persons in charge on the corporate side
- integration of editorial summaries/abstracts in English or German
- quick, retroactive search for articles (free text search or indexing according to themes, journalists or opinion leaders)
- integrated application for the preparation of media response analyses
- visual preparation of analysis results in charts or dashboards
With NewsRadar the entire process is manageable on one platform - from media monitoring, selection of articles relevant for press reviews to the preparation of analysis results - supported and documented. You are free to create your customised, portal solution from a variety of possibilities.