Webinar
Decode and Adapt: Differing Media Perceptions between Germany and China

24 JULY 2025 | 10:00 – 11:00 Uhr
With Oliver Heyden (CSO) & Virginia Chen (COO APAC)

Conquering global markets means more than delivering good products – it means mastering cultural differences in communication. Media logic, PR strategies, and digital channels follow different rules in Asia and Europe, creating a crucial perception gap between Chinese and European brands that can make or break international expansion.

Join Virginia Chen (COO APAC) and Oliver Heyden (CSO) from pressrelations as they explore the challenges and opportunities Chinese and European brands face when expanding to new markets. Discover what European brands can learn from China's dynamic social media landscape and experience how cultural differences shape brand perception across markets.

Understanding this perception gap between Chinese and European brands in media is key to successful global communication – and this webinar will show you how to effectively master these differences in your communications strategy.

Register now

Formular

First Name *

Last Name *

Company *

Position

E-Mail Address *

Yes, I would like to receive the pressrelations newsletter with information about products, webinars and company news.

I have read the privacy policy and agree with the use of my data. I also agree to a possible recording of the webinar. *

Your Speakers

Oliver Heyden | Chief Strategy Officer | pressrelations

Oliver Heyden joined pressrelations in 2011 and has been responsible for business development and product strategy as Chief Strategy Officer since 2019. In this role, he developed the award-winning FirstSignals^® predictive analytics method, which is used by the Handelsblatt Media Group to identify future topics and create trend forecasts.

Prior to this, he worked for four years as a project manager for media analysis and monitoring at the international PR agency KetchumPleon. He studied economic geography, sociology, and urban planning, focusing on innovation management, new urbanism, and regional innovation networks.

Virginia Chen | COO Asia-Pacific | pressrelations

Virginia Chen has 17 years of experience in media research and PR consulting. For 14 of those years, she worked in China. There, she supported Chinese and international brands in the areas of strategic media engagement, consumer insights and social listening. Chen was Managing Director of PRIME China and CEO of Chinese media intelligence company IDR.